Disgrace by J.M Coetzee - 1222 Words

Disgrace as a novel explores colonialism and its aftermath by approaching various issues and themes, and some major ones are of body politics and the differences in experiences of the ‘post-colonizer’ and ‘post-colonized’. In this paper I will be looking at prospective analogies; the female body being a territory for colonial and post-colonial conquest and also the protagonist Lurie himself being symbolic of the colonial enterprise whose power exists in residual. Beginning with the issue of body, there are two major characters who despite being constructed differently in different spaces experience patriarchal and colonial power equations. Melanie is introduced to us in the first half of the text through the gaze of Lurie. She is described as both exotic and striking. His pursuit is more than just a sexual endeavor, the powerlessness and loss of control over women had left him in an â€Å"anxious flurry of promiscuity† (Coetzee, Disgrace 19). She is rather easily coaxed into an intercourse and â€Å"since David’s voice controls the narrative, his interpretation of Melanie’s behavior should be suspect.† (Giles 13) It is here when the parallel between gender relations and relationship between the colonizers and colonized can be observed. Just as incidents were documented by the narratives of colonizers, voice of the natives were either presented as complacent or mute. David’s opinion of women in the earlier pa rts of the novel (some places later as well) is as objectifying andShow MoreRelatedDisgrace, by J.M Coetzee Essay951 Words   |  4 Pages Disgrace was written in 1999 by author J.M Coetzee. Born in South Africa in 1940, Coetzee grew up during apartheid, something that has tinged his writing to a great extent (Nobelprize.org). Disgrace is set in a post-apartheid Cape Town where the protagonist David Lurie is forced to terminate his job after Melanie, a student, files a sexual abuse claim against him. In this essay I will explore how David Luries own view on masculinity is affected by his idolization of Lord Byron, and how this allowsRead MoreDisgrace by J.M Coetzee1300 Words   |  5 PagesJ. M. Coetzee, was born in Cape Town on the 9th of February 1940. Coetzee begun his tertiary education at the University of Cape Town receiving his honours in English and mathematics. He went further to receive his PhD in English, linguistics and Gemanic languages at the University of Texas. In 2002, Coetzee emigrated from South Africa to Adelaide, Australia. J. M. Coetzee is well known for being an active member of fighting for, hum an rights, animal rights and gender equality. J M Coetzee’s novelRead MoreAnalysis Of The Book Disgrace By J.m Coetzee968 Words   |  4 PagesJ.M Coetzee is a distinguished author who has written over sixteen novels and has even won a nobel prize for his inspiring work. Coetzee is best known for his controversial novel Disgrace. A story that captivates its readers and keeps them on their toes. The setting takes place in South Africa during the post apartheid era. A time where people were divided into races and whites held power over the minority. The protagonist David Lurie is a college professor who lives a promiscuous double life. SleepsRead MoreDisgrace By J. M. Book Review1049 Words   |  5 PagesPaula Urresta Professor: Joselle Louis LaGuerre ENC1102 September 29, 2015 The novel Disgrace by J. M. Coetzee presents two rapes– the rape of Lucy by three unidentified men and David’s rape of Melanie, his college student. These rapes are both unresolved. Coetzee writes about these two rapes to demonstrate the ways in which men dominate and control women in the South African society. It is deeply saddening that the rapes that occurred in the book are both left unresolved. Although, they both endRead MoreThe Theme Of David Luries Disgrace1015 Words   |  5 Pagesstrikes as a mysterious, soft-spoken woman with a mind that can tear a man apart. David Lurie, Melanie’s professor falls for her mystery and in fact, becomes borderline obsessed with his desire for her. In the book Disgrace, Melanie’s complex character not only drives the overall theme of disgrace forward, but exemplifies how feelings of shame can be hidden and indirectly affect others. Melanie Issacs is a blooming petite, soft spoken, and beautiful free-spirited woman under David Lurie’s tutelage at CapeRead MoreAnalysis Of J. M Coetzees Disgrace1053 Words   |  5 Pages The novel by J.M Coetzee, Disgrace, outlines the shame placed upon a white, middle-class professor who is frowned upon for his sexual activity with a student and in turn, emphasizes a foul image of white men in post-apartheid South Africa.   The topic that has been chosen to  discuss, is one that addresses the protagonist s, David Lurie, understanding of the nature of the conflict to be resolved and the hurdles to be  overcome.  Ã¯ » ¿Ã¯ » ¿ Overall, this paper will allow the reader to visualize the  way in  whichRead MoreCritical Analysis Of Disgrace1334 Words   |  6 Pages Disgrace, a novel by J.M. Coetzee, portrays how disgrace is always there, yet evolves over time. The disgraces portrayed in the book range from personal shame, as is the case with Lucy and Melanie, to public regret, as shown through the board members, robbers, Petrus, and animals. Despite the many disgraces mentioned in the novel, Coetzee’s overall underlying focus for the story is to show how David comes to terms with his disgrace. From the first page it is clear David is our protagonist as theRead MoreThe Role Of Animals In Disgrace By J. M Coetzee1344 Words   |  6 Pagesman as a species† (Berger 4). In the novel â€Å"Disgrace† by J.M Coetzee, animals, especially dogs play not only the common role as a companion but also as a fundamental key in our protagonist’s behavioral change. Dogs were the creatures able to fill at least a portion of the lonely heart of our main character, David Lurie. They were significant characters throughout the entire plot of Coetzee’s novel where they assumed different roles. JM Coetzee’s Disgrace portrays dogs as more than just another animalRead More Disgrace: Parent-Child Relationships Essay2831 Words   |  12 PagesFamily is often a common theme that is shared across many of J.M Coetzee novels. Family members are usually distant to each other or the relationships between parents and children do not succeed in a conventional way. When Coetzee allows for members to engage in relationships with one another they are either â€Å"strained† or tainted by â€Å"violence† (Splendore 148). This is especially true in his novel Disgrace. In Disgrace David Lurie, an English professor, is arguably forced to resign from his positionRead More`` Disgrace Byj.m Coetzee `` : Sexuality And Gender Essay1388 Words   |  6 PagesSexuality and Gender People around the world tend to say that this is a man’s world, and in the novel Disgrace by J.M Coetzee, the author demonstrates how men are more â€Å"powerful† than woman through the way the characters use women for sex and the experience each women in the novel goes through. The three main female characters that demonstrate the different experience of women and sex are; Melanie, Lucy, and Bev. Melanie is a young, ex-student of Professor Lurie, who is beautiful enough to seduce

Should Privacy Be Legal - 1296 Words

Citizens Online Privacy The question about the government having access to the citizens personal data produced is very controversial. Some people agree that â€Å"if you’ve got nothing to hide, you’ve got nothing to fear†, while others contend that this issue is invading our privacy and violating two different amendments (Solove). What is at stake is not fear of people knowing what we buy or look up, but rather the government having the power to invade our privacy and not needing to notify us. I believe that the government having the legal ability to look into our personal data online is wrong and should not be allowed. Having the government keeping an eye on people’s moves can be beneficial, although it can also be harmful. People in favor of the government will argue they are preventing terrorist attacks. With the government keeping a hand in everyone’s online data, they are always looking for something wrong. In some cases, you could be making a simple purchase of a book or chemicals for a science project. Daniel J. Solove, a professor of law at George Washington University and author of Nothing to Hide: The False Tradeoff Between Privacy and Security, gives an example of such a case with, â€Å"suppose you bought a book about cancer. This purchase isn t very revealing on its own, for it indicates just an interest in the disease. Suppose you bought a wig. The purchase of a wig, by itself, could be for a number of reasons. But combine those two pieces of information, and nowShow MoreRelatedPrivacy Rights : Moral And Legal Foundations1584 Words   |  7 Pagesnumber of definitions of privacy. Intellectuals have published works with varying content throughout the years. In 1890, Warren and Brandeis’ article gathered that privacy is the â€Å"right to be let alone† (Samuel Warren). Additionally, William Parent suggested that â€Å"privacy is the condition of not having undocumented personal knowledge about o ne possessed by others† (Moore, Privacy Rights: Moral and Legal Foundations). On the other hand, Julie Inness illustrated that privacy is â€Å"the state of possessingRead MoreThe Liberties Of The United States1650 Words   |  7 PagesWithin the Constitution of the United States of America, the word â€Å"privacy† appears exactly zero times. Not once does the legal document that outlines the social order of the United Sates, define, or explicitly state a â€Å"right to privacy† for its citizens. Even with this fact prevailing over society, American citizens still esteem privacy in the highest regard. According to a survey conducted by the PEW Research Center, a nonpartisan fact tank that informs the public about the issues, attitudes andRead MorePrivacy Rights : Moral And Legal Foundations1312 Words   |  6 Pagesin shaping privacy rights and/or expectations? It is understood that there are a number of definitions of privacy. Intellectuals have published works with varying content throughout the years. In 1890, Warren and Brandeis’ article gathered that privacy is the â€Å"right to be let alone† (Samuel Warren). Additionally, William Parent suggested that â€Å"privacy is the condition of not having undocumented personal knowledge about one possessed by others† (Moore, Privacy Rights: Moral and Legal Foundations)Read More Internet Privacy Essay699 Words   |  3 Pages Why should I worry about privacy and security? Im not a criminal or a terrorist. Ive got nothing to hide. These are things that most people think. They also believe the internet is much more secure and that their personal information is only available to them, whereas this is actually quite wrong. There are more reasons to want to protect your privacy than can be named. The important principal is that you have a right to privacy as long as that right is used within the bounds of the law.Read MoreThe Right Of Privacy Vs. Medical Ethics1153 Words   |  5 PagesThe Right of Privacy v. Medical Ethics Child abuse and neglect can result from physical, emotional, or sexual harm. Most often, child harm originates from the presence of an action (abuse) rather than the absence of it (neglect). Physical abuse involves a non-accidental harming of a child, verbal abuse involves harming or threats of harm to a child. Child abuse and neglect is defined by the State of South Wisconsin as â€Å"the physical abuse, sexual abuse, willful cruelty, unlawful corporal punishmentRead MoreThe Ethical and Legal Concerns of Employee Monitoring Essay1463 Words   |  6 Pagesreviewing their employee’s emails, voice mails, and phone conversations (Evans, 2007). However, in some instances when the employees found out about the monitoring they were left with the feeling that there has been a violation of their rights to privacy. Employee monitoring could fall under the organizational structure of human resources. The human resources department of an organization has the responsibility of hiring new employees, delivering, and developing proper training to make sure thatRead MorePrivacy And Health Information Privacy Essay1527 Words   |  7 PagesInformation Privacy With the increase of use of electronics sharing of health information and improved communication within healthcare team, privacy in healthcare has become an important aspect of nursing. Privacy in healthcare addresses the question of who has access to personal information and under what conditions. In healthcare, privacy is concerned with the collection, storage, and use of personal information. It is every practicing nurse’s responsibility to keep up to date on current healthRead MoreLegal And Human Resource Dimensions Of Business Management1614 Words   |  7 PagesSmyth V Pillsbury: When Privacy In The Workplace Is No Longer Private Katherine Traviglia Legal and Human Resource Dimensions of Business Management: SPRING15-C-8-HRM515-1 Colorado State University – Global Campus Professor Eduardo Martinez June 1, 2015â€Æ' Smyth V Pillsbury: When Privacy In The Workplace Is No Longer Private Technology in the workplace has brought about a great deal of change in the workplace. The increase in our technological advances has not only helped our organizations grow systemicallyRead MoreThe Protection Of Title Vii Of The Civil Rights Act Of 19641135 Words   |  5 PagesTesting and Privacy Outside of the protection of Title VII of the Civil Rights Act of 1964, many states have issued this problem as a privacy issue between employer and employee instead of a protected classification. â€Å"Nowhere in the United States Constitution is explicit reference made to the right of privacy. The Supreme Court, however, has interpreted the Constitution to provide for individual privacy in certain areas such as reproduction, contraception, abortion and marriage. ThereRead MoreSecurity of the Database System1236 Words   |  5 Pagesencapsulating the constructs of a database Management system (DBMS), data model as well as database. And a database is described as an organized pool of logically-related data. There are issues related to database system such as security, legal, ethical and privacy issues. Database information can be leaked in different ways. One of them being SQL injection which involves sending unexpected data to a web server making it interact with the database. The data is capable of being sent in different methods

Brand Management Wellbeing Company

Question: Discuss about theBrand Managementfor Wellbeing Company. Answer: Introduction The study focuses on the marketing analysis of an Australian cereal product known as Weet Bix. Weet Bix from the long time is classified as the long standing product in the market not only in the market but also outside the Australian market. The brand has gained a reputation in the Australian market and has recognised as the product of choice by the Aussies. The study will focus on the product life cycle stages of the primary product of the company Sanitarium Health and Wellbeing Company. The companys most popular product Weet Bix is a low sugar and high fibre breakfast biscuit that is popular among the markets of Australia and New Zealand. In the product life cycle stages, Weet Bix is described in a proper way so that the company can formulate proper strategies to compete its attention in the market. In the competitor analysis, Weet Bixs competitors will be known that will help in building market strategies that will increase its brand image as well as market share as a whole. The perceptual map of Weet Bix will help to know the market positioning of it along with its other competitors in the market in terms of certain parameters. Product Life Cycle Stage Weet Bix is considered as the iconic healthy breakfast food among the population of Australia and New Zealand. The company has a unique sponsorship in terms of increasing market popularity. The cost based pricing of Weet Bix is related to maintain the sustainability of the brand. Weet Bix is recognized as one of the best option for breakfast for the persons who are willing to lead a positive life style. However, it can be said that the product falls in the maturity stage of the product life cycle stage (Bilir, 2014). The product life cycle stage consists of four stages such as introduction, growth, maturity and decline. The introduction phase of Weet Bix was characterised as less popular product with lower brand image and brand reputation. The price of the healthy cereal biscuit was also initially low in order to enter into the market while gaining recognition from the target customers of Australia. However, product life cycle of Weet Bix will help the company to build strategies that will help in increasing brand awareness as well as sales of the product while increasing the revenue of the company (Yang, Ryan Zhang, 2014). It can be said that the marketing strategies of the products in the four strategies of product life cycle stages are considered as different because the timeline of the products are different and the market conditions are different. It can be said that the market share of Weet Bix in different stages of product life cycle is different due to varied market conditions as well a s varied consumer responses. In the growth stage of the product life cycle, WeetBix has gained the total industry sales revenue (Karniouchina et al., 2013). However, it can be said that the total profit of the industry can be achieved in terms of the total sales of Weet Bix in the market. Weet Bix in terms of its market capture and brand recognition has reached to a level that the company has to introduce many versions of the products not only for the adults but also for the kids. In the maturity stage of the product life cycle, it can be described that, the Weet Bix has a market reputation along with a wide recognition and acceptance towards the target customers. The profitability of the company as well as the product integration and introduction of new features in the product can be a way out while increasing the sales that have been considered as levelled off (Chang, Lee Chen, 2014). However, it can be said that the different types of add on characteristics of the product will increase the brand popularity and the price is kept in reasonable along with the standard quality maintenance. As Weet Bix belongs to the maturity level, hence it can be said that occasional advertisement is essential for the vital promotion of the product. The target of the company is to st op the product for becoming into the decline stage, which is quite dangerous (Gmelin Seuring, 2014). The brand popularity of Weet Bix is not only popular in the different parts of Australia but also in New Zealand also. It is known as the budget friendly health biscuit that will use cost based pricing method while supporting its branding activities. It can be said that the health biscuit of Weet Bix is the most popular breakfast cereal for almost 30 years of its establishment. It has been accepted the fact that the company has potential buyers and is accepted by the people of all categories. The main target of the company is to stand apart against its competitors in the matured stage of product life cycle. The sales of Weet Bix is being levelled off (Hollensen 2015). Competitor Competitor analysis is an important aspect of every brand in order to sustain their position in the market. It can be said that the cereal market of Australia is trending and is captured by many brands. The consumers of Australia have a number of options in terms of choosing healthy breakfast cereals (Jian, Cai Chen, 2017). The population of the country is very health conscious and are choosing products that are healthy and do not contain fat and calorie oriented. Competitor analysis of Weet Bix is essential in order to formulate marketing strategies that are essential for the increase of substantial market share and brand equity in the Australian market (Dinnie, 2015). A company has to create an image in the market so that they can implement the market strategies of the competitive advantage. Competitor analysis of Weet Bix consists of two aspects such as direct competitors and indirect competitors. Direct competitors consist of the companies, which are responsible for the direct c ompetition with the parent company Sanitarium. The competitors of Weet Bix are Kraft Foods, Kelloggs and Dick Smith Foods. The brands of these companies are Kelloggs Corn Flakes, Crunchy nut, Coco Pops, Nutri Gain, All Bran, Uncle Tobys, Carbans, Plus, Canstar Blue, etc (Grant, 2016). However, it can be said that direct competitor companies of Sanitariums Weet Bix are Uncle Tobys Plus Range and Kellogs Nutri gain cereal. It can be said that the brand image and brand reputation of Kelloggs in Australia is more than that of Weet Bix. The sales of Kelloggs in the year of 2010 are recorded as 12.4 billion. The Australian culture and tradition in the Australian households are recognised as the main criteria of choosing products. The main criteria is the health benefits of the products sold in the market (Peng Liang, 2016). The major strength of the company is its dominant position in almost 17 countries of the world along with the manufacturing plants, distribution channels and retail outlets. It has a spread over 180 countries. The strong emphasis of Kelloggs in maintaining an environmental and social responsibility to the community. However, on doing a competitor analysis, it can be said that the products of Kelloggs are higher priced compared to the price of health biscuits of Sanitarium. It is recognised as one of the weakness of the company because it will determine the shopping attributes of the consumers (Jian, Cai Chen, 2017). Competitor analysis is essential in order to formulate segmenting, targeting and positioning of the product in the market. However, it can be said that it is tough for Weet Bix in order to gain the position of Kelloggs in the Australian and New Zealand market. The position of the rival brands determines the current marketing attributes of Weet Bix in the market. However, in the market of healthy cereal biscuits in the Australian market that has much popularity (Pahnke et al., 2015). It is the reason of the product expansion of the company in the genre of different types of health biscuits. The health biscuits will develop many strategies based on the competitor analysis in order to create a market reputation as well as sales in the market. The numbers of competitors are increasing day by day hence, they should develop their brand to compete with the rival products of the country (Chen, 2014). Perceptual Map Perceptual mapping is the technique used by the companies while positioning the brand in the market. In this context it can be said that the perceptual mapping of Weet Bix is formulated which is based on certain attributes such as great tasting, less great tasting, low nutritional benefits, high nutritional benefits, etc. In terms of competition of the different types, brands present in Australia it can be said that the position of Weet Bix of Sanitarium falls under the category of high nutritional benefit with less great tasting. On the other hand, the products of Kelloggs have great tasting but they have low nutritional benefits (Mojtahed et al., 2014). Though Weet Bix has a high nutritional value, but they have a taste that does not match with the level of Kelloggs. The company can has different types of other products also that have different variants. Weet Bix has a reputed position in the Australian company. The perceptual map of the brand helps in the market positioning of the company in comparison to the different products of reputed brand in the Australian market. Perceptual map is the key of formulating marketing strategies of the company in order to position it in the market (Krawczyk Xiang, 2016). However, it is to be recommended to the company that the brand must enhance their taste in their different kinds of products in the company. Improve in the taste will help in attracting the different kinds of customers towards the health biscuit. There is also a point that usually health products are not good in taste. But due to competition in the market, the brand must improve their taste in order to attract more customers towards it. There are different kinds of brands that are present in the Australian market that has good tasty products with minimal health benefits (Bass et al., 2016). The company is focused with different health attributes but misses in the taste. It is one of the weakness that Weet Bix must consider in order to make them market rea dy. However, the reputation of the brand is also a plus point that will help in the different types of customer retention and gaining market share in Australia. Uncle Tobys Plus Range is the most popular product in this category that consists of the attributes that are acceptable by the customers and they are the consumers number one choice in terms of healthy breakfast meals for the Australian consumers (Deegan et al., 2014). Conclusion It can be concluded that Weet Bix is a popular breakfast cereal that has a market reputation in the Australian market. It can be said that in the stages of product life cycle, Weet Bix comes in the maturity stage. The competitors of Weet Bix have strong market dominance as well as different types of variants of the products. It is to be recommended that the brand must perform marketing activities that are relevant to the company as well as to the market position of the Weet Bix. The promotional strategies of Weet Bix are responsible for building the market reputation as well as the market positioning of the companies. The perceptual map of the Weet Bix is responsible for the formulation of market positioning of the brand in terms of few parameters. The parent company of the brand has many other products that are similar to the Weet Bix healthy biscuits. The new attributes of Weet Bix must be included in a way so that they can increase the popularity of the product in the Australian m arket. Traditional advertisement as well as the digital advertisements is to be focused but not as much increased level as the product is at maturity stage. References Bass, S. B., Wolak, C., Greener, J., Tedaldi, E., Nanavati, A., Ruppert, K., Gordon, T. F. (2016). Using perceptual mapping methods to understand gender differences in perceived barriers and benefits of clinical research participation in urban minority HIV+ patients.AIDS care,28(4), 528-536. Bilir, L. K. (2014). 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